J. Susan Johnson is a founding partner of Strategic Vision, Inc., a consulting and research firm based in San Diego, California.

Ms. Johnson was the creative architect of ValueCentered methods worldwide. Her creative interpreatations of the data have produced such widely accepted concepts as (1) active vs. passive safety and (2) thoughtful engineering/design in the automotive industry.

She is an expert in motivation and communications; in customer satisfaction, retention, loyalty, commitment and decision making; and research design, data structure, analysis and inference. She has applied the ValueCentered procedures in many fields: accounting, airlines, the automotive industry, banking, education, entertainment, food and beverages, health and beauty, law, leadership, medicine, politics, restaurants, recreation, and telecommunications.

She has been directly involved in all facets of data collection and analysis and leads the effort in the analyses of ValueCentered. Her experience includes consumer and organizational decision making research and communications; child and teenage research; and brand positioning.

She has made professional presentations to the widest variety of audiences from corporate CEO's, advertising creative professionals, and corporate and academic researchers and managers.

Her work and academic background:

• B.A. Psychology, San Diego State University, 1970
• M.A. Research Psychology, San Diego State University, 1972
• Post-graduate Internship, Clinical Psychology, 1973-1978
• Assistant Director, Clinical Decision Branch of Health Decisions Division, Naval Medical Research Center, 1970-78.
• Director, The Edwards Associates and Strategic Vision, 1973 to date.
• Taught ValueCentered research methods worldwide, including Australia, Canada, China, Colombia, Costa Rica, England, France, Germany, Italy, Japan, Kenya, Mexico, and Russia, 1973 to date.